Mr. Morrison entered the real estate business in 1974 as a staff appraiser with Winius Montandon Appraisers. In 1982 he joined Burke, Hansen & Homan Appraisers/Consultants as an associate. He became the chief appraiser of American Continental Corporation, Lincoln Savings & Loan Association in 1985. In 1988 he joined Burke Hansen, Inc. as a partner/team leader until 2000.

He then joined Cushman & Wakefield of Arizona, Inc. as a senior appraiser of Valuation Advisory Services. He was a member of the Multi-Family Housing and Senior Housing/Healthcare Industry Groups. In 2005 he joined CBRE Richard Ellis and became Managing Director in January 2007. He was a member of the Hospitality Specialization Group of CBRE. In March 2008 he left to open his own firm, Strategic Valuation Group, PLC.

Coming from a combined lending and appraisal background, Mr. Morrison has an intimate understanding of value and knows the worth of an unbiased opinion. The skills that served him at the United States Naval Academy- self discipline and unwavering integrity- continue to serve him well today. During his 30+ years in the real estate industry, he has not only become familiar with most all property types, but has gained a reputation as one of the top appraisers in the Valley.

A 52 year resident of the Valley, he has also been an active member of the community serving on the boards of the Men’s Art Council, Luke’s Men, Valley of the Sun Kiwanis, and Ktizo United Church of Christ.


Appraisal and consulting assignments have included multifamily residential projects, mobile home parks, office, retail centers, industrial, masterplanned residential communities, lodging facilities, resort hotels, casinos, and undeveloped vacant land. Geographic areas of properties appraised include Arizona, Nevada and New Mexico. He was qualified as an expert witness in Federal Bankruptcy Court.


  • United States Naval Academy, Annapolis, Maryland, 1971 to 1973
  • Bachelor of Science Degree in Real Estate, 1973 to 1975; Dean’s list, recipient of Outstanding Student Award given by Society of Real Estate Appraisers, Arizona State University.

Appraisal Education

Successfully completed all courses and experience requirements to qualify for the MAI designation in 1982. Also, he has completed the requirements of the continuing education program of the Appraisal Institute.

Memberships, Licenses and Professional Affiliations

  • Member, Appraisal Institute – MAI
  • Phoenix Chapter of the Appraisal Institute Board 2007-2011
  • 2010 President of the Phoenix Chapter of the Appraisal Institute

Certified in the following states:
Arizona General Real Estate Appraiser, No. 30204